Running a successful business with high quality products and services is one thing and leveraging the appropriate type of marketing strategies is another. Targeting the audience and converting them into leads will completely depend on what marketing strategies you are using. Content marketing vs Traditional marketing is a never-ending debate. Even though content marketing is getting more popular, few firms would still prefer to use traditional marketing.
This blog will exactly help you understand why content marketing is better than traditional marketing.
Table of Content
What is Traditional Marketing?
Traditional marketing is a type of marketing that has been used for many years and is still one of the successful marketing strategies. Few examples of advertising include billboards, flyers, pamphlets, radio ads, TV ads, newspapers, etc. Traditional marketing is evolving over the past few years, but the business goals have remained the same. Traditional marketing completely relies on the for P’s of marketing which are product, price, place, and promotion which every successful business knows how to vital it is to incorporate these.
- Product: Your marketing strategy should always start with a good understanding of your service or product that you are offering to people.
- Price: Pricing your product correctly is vital as it will predict the ROI ( Return On Investment ) for your business.
- Place: Understanding the geographical area and time which has higher demand and supply is crucial.
Promotion: Increasing your brand awareness and visibility will depend on how you promote your product whether it is billboard advertising or campaign.
Traditional marketing is still in trend. However, it is quite expensive and the results are hard to analyze.
What is Content Writing?
Content marketing is a type of marketing that involves a creative approach. Content marketing is a permissive marketing strategy and traditional marketing is an interruptive marketing strategy. Few examples of content marketing involve blogs, articles, newsletters, emails, quizzes, videos, infographics, podcast, etc. Due to various tools available online, it is easier to understand your audience, target your audience and evaluate the results in content marketing than traditional marketing.
Difference Between Content Marketing and Traditional Marketing
Information: Content marketing strategy involves creating entertaining, valued and educated content. It gives better access to information as different links, videos, and even surveys are included.
On the other hand, traditional marketing only a provides specific product or service information.
Audience: Due to available online tools, it is easier to understand and bifurcate your audience. This becomes easier to target audience by age, gender, location, hobbies, etc who are interested in your services and product.
In traditional marketing, your targeted audience is not specified. This makes it difficult to analyze the results.
Interaction: Content marketing has the potential to start a two-way conversation within minutes between you and your audience through reviews, surveys, and comments. This will also increase brand value and trust. Most important of all, this will give a high conversion rate turning the audience into buyers.
On the other hand, traditional marketing only provides a one-way conversation and does not encourage an immediate response. It only provides information about your service or product.
Cost: Cost is a major factor in any marketing strategy. While having a marketing budget is important for any small business, it’s equally important to spend it in the right direction and make the most of it. If compared, content marketing is more affordable than traditional marketing. According to Forbes, Content marketing is 62% more cost-effective and have the potential to increase leads by three times higher than traditional marketing.
Content Marketing vs Traditional Marketing. Which one should you use?
Businesses are now leaning more towards online marketing and content marketing is taking over traditional marketing. There is no doubt you should consider content marketing. As the world is getting more digitalized it is important to implement better digital marketing strategies. Content marketing is more effective, consumer-centric and affordable which provides better results. Nonetheless, traditional marketing should not be ignored, but more focus should be on content marketing. Even though both of the strategies involve writing attractive content, they have different benefits, principles, and effects on the readers. To grow your business online, it is important to follow the current and upcoming content marketing trends.
If you want to grow your business, content marketing is the way to go. It is ever-growing. However, you should not completely eliminate traditional marketing, but give your attention more towards content marketing as it is more effective and reliable than traditional marketing.