Table of Content
What is Digital Marketing?
Digital marketing is a type of marketing that is practiced online on the internet. Through digital marketing, one can increase sales and generate revenue. One can establish and create a reputation for their brand through effective digital marketing practices. There are many digital marketing practices such as SEO (Search Engine Optimisation), PPC (Pay-per-Click) SMM (Social Media Marketing), content marketing, influencer marketing, email marketing, etc. Every marketing practice has its own advantages. But in this article, we will talk more about the role of social media marketing in digital marketing for business.
What is Social Media Marketing?
Social media marketing is everything that you post and run campaigns for your website to ultimately achieve the desired goal of driving traffic to your website or generating revenue. Besides posts and advertisements, social media can be used more creatively such as videos, stories, infographics, polls, reviews, surveys, etc which can also increase user engagement and interactivity.
How social media and digital marketing are linked?
Over the years, social media has become a part of our daily lives. You may ask why social media marketing is important? There are about 3.725 billion active users on social media and 81% of small to medium-size businesses use some type of social media platform for their businesses. With so many people active on these platforms, you can imagine the level of reach and recognition your brand will achieve.
If you have a business, regardless of the size, you should consider having a website. This will make it easier for people to know about your business. People will always search on search engines for a desired product or service. And if you already have a website, publishing and promoting it on social media can have a huge impact on your brand image.
Let’s talk about the top benefits of using social media marketing for business.
- Improved Brand Awareness
Social media is the most fun and stress-free yet profitable digital marketing strategy. Start with opening a business account on social media. Applying social media strategy can increase brand visibility. When it comes to social media marketing, consistency is the key. Posting at least once a week is important. Try including relevant keywords and hashtags in your captions so that your account gets more visibility and reach.
If you turn your social media accounts to business accounts you will be able to see the analytics and evaluate the result.
Digital marketing requires some amount of money to be invested. However, amongst all the marketing platforms, social media is the most cost-effective one. Creating or signing up on social media is free of cost. But if you want to run an advertisement or campaign, you will need to set a budget. All you need to have a small budget and some time to run basic campaigns on social media.
Social media advertisements have also proven to have a greater ROI. It can also help you to increase conversion rates.
- Engaging with your Readers
Social media is the best possible way to increase customer interactivity and engagement. The more your account and posts are engaging the more your readers will communicate with you. Social media is the best way to start a two-way conversation. Through social media, you can not only tell your ideas but also can expect feedback from your consumers.
To increase user engagement, include GIPHY, infographics, videos, polls, ask questions in your posts, surveys, add website links, etc. The best part about social media is that the content you post is sharable. And the likes and comments from the readers can also be considered as an interaction from the readers. This way you will be able to understand your audience’s interests.
- Improved Brand Loyalty
Social media platforms is a type of search engine. People will search for a brand on social media more than any other search engine especially to seek an update over a service, product, or brand in general. If your audience is able to connect with you on your social media then you can say that you have gained your audience’s trust. This can increase brand loyalty and customer retention. For any business, developing a customer base is one of the main goals and social media can make this job very easy. Once your readers notice your consistency, they begin to relate and bond with your brand more which ultimately turns into brand loyalty.
Social media is not only about introducing your brand and gaining a consumer base, but it is also about nourishing the brand-consumer relationship.
- Better Customer Satisfaction
The top advantages of social media marketing are communication and networking. Through social media, you will be able to virtually portrait an identity of your brand which will overall improve brand image. Maintaining that image plays an equally important role. Replying to the reader’s comments, messages, and answering the questions asked can create a sense of comfort with the brand. A reader who is able to comfortably communicate with your brand will be the happiest consumer and will make them return to your brand again.
- Increased Traffic
Social media can boost your website traffic. Sharing your written blogs, product information, news, updates on social media through links can help readers will give them a reason to visit your website. Generating website traffic through social media posts can be a bit difficult but the trick here will be the type of content and CTA (Call-to-Actions) you choose to display.
- Increased Brand Authority
Increased customer base, brand loyalty, and customer satisfaction can build brand authority. Social media can be used to nourish the brand-consumer relationship. For this, your response rate will play a bigger role. To establish brand authority, make sure you respond to your consumer queries within 12 hours.
As you have now understood so far, social media is far more than just like, comment, and share when it comes to businesses. Social media can be considered as the direct medium for direct communication with your consumers. Consistency, content, and response rate are the three main pillars of social media marketing for business.
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